The best design articles every day.

Subscribe and get our weekly newsletter in your inbox.

We’re excited to announce the first of our major releases in 2019 that will transform how you use Marvel and validate your ideas. Our goal is to bring core parts of the design process into Marvel, creating a centralised hub for starting and validating ideas, right the way through to handing off to developers. That’s why we’ve built User Testing… Read More →

We’re really (really) excited about bringing User Testing to your prototyping experience in Marvel. It’s a game changer for your workflow and enables anyone in your team to spin up a user test and validate prototypes with users, stakeholders and colleagues, in just a few clicks. We’re getting closer to the public release, and following our last preview on how… Read More →

As a designer, the things you choose NOT to include in your designs is also design — after all, our work is about all prioritization and reduction. Similarly, as a leader, the feedback you choose NOT to give is an extremely important part of your design feedback. Lately, I’ve been paying a lot of attention to a different aspect of… Read More →

Mechanical keyboard — considered one of the best types of keyboards due to its tactile feedback. Ever watch people entering an elevator and repeatedly push the Up button? Or repeatedly push the pedestrian button at a street crossing? Or hit a refresh button many times because the loading bar keeps spinning and nothing happens? What is missing in all these… Read More →

I lead a creative team of two at a company that has grown from three co-founders to over 150 employees. We’ve acquired a company, expanded to multiple offices, and launched the world’s first end-to-end account-based marketing platform. I guess you could say we’ve grown up. But one thing that hadn’t changed over the past five years — until recently — was the Terminus brand… Read More →

One of the lesser known features of Marvel, but one that saves minutes and hours of manual work is our support for hotspot templates by using Symbols in Sketch when syncing your prototypes. Here’s a typical use case – you are working on an iPhone prototype which has 3 buttons in the Tab Bar which appears in the footer on… Read More →

This design process series covers the exact design process we use every day at SetDev.io. It’s a culmination of a six-year journey, bootstrapping a software engineering consulting agency as the sole designer. All deliverables discussed are attached as Sketch files for your convenience. I. Brainstorming Ahhh a fresh, new project — very few things are equally exhilarating, right? Especially if… Read More →

How did you get into Research? Like most people I seem to speak to, via a set of happy coincidences fuelled by a healthy dose of curiosity. I’ve always been passionate about the human element – in a past life I did a Physiotherapy degree before realising that path wasn’t for me. After a few years of job-hopping, I serendipitously… Read More →

If there’s one lesson that has been validated in every conversational UI product I’ve worked on, it’s that building the interaction is just the beginning. Testing and iterating are the most time-consuming and headache-inducing (but worth the effort!) parts. Here is what I wish I’d known about the design process: 1. Build with a clear objective. Remember: a bot excellent… Read More →

Why the time has come for disruptors in the financial industry Many factors play into this, but the big ones are changes in regulation and technology. Regulation, especially in the UK, has encouraged competition in retail banking for a few years now — and more changes are on their way in the form of required open banking APIs, for example…. Read More →

The McKinsey Design Report in a Nutshell In October 2018, McKinsey & Company challenged our hunch about the business value of design. They carried out “the most extensive and rigorous research undertaken anywhere to study the design actions that leaders can make to unlock business value.” 300 publicly listed companies across three industries (medical technology, consumer goods, and retail banking)… Read More →

If I learned anything from Pixar in the last decade, it’s that life is complicated and often requires a balance of joy and sadness to make it through the tougher times (Inside Out, you get me). Whether you’re in the writing/design field, or someone who deals with customers on an ongoing basis, the key to creating memorable experiences starts with… Read More →

How Santander introduced a user-centric mindset through research and collaboration The digital age brought us the inevitable ‘Disruptor’ – companies that have transformed the traditional way industries operate through regular high impact innovation. With the arrival of it’s new Fin-Tech competitors, finance is an industry in particular that has felt significant impact. Banking, Insurance and other financial services have had… Read More →