Annie Adams

Annie Adams

UX Writer for Gap Inc (Gap, Banana Republic, Athleta, Old Navy, Intermix). Visit me at https://www.annietadams.com.

Welcome to the latest instalment of my series on writing as user experience design. I’m discussing key principles of user-centered design with the aim of applying these ideas to writers’ contributions UX and UI. Let’s talk about testing. As UX writers, we’re well aware that we work in a space obsessed with evaluating usability. And we love it! We’re in… Read More →