Anton Nikolov

Anton Nikolov

UX Designer creating for trust at @Trustpilot. Finding happiness in improving things. Find me on Twitter and LinkedIn

Making errors is an integral part of the way we humans live. We trip over when we are learning to walk and we press the wrong buttons when we use new UI. This fact is very unlikely to change soon. As Designers, we must have that in mind when designing. Our designs must be aimed at preventing errors happening. Design… Read More →

It is essential for our designs to show well-organized information, so the user can understand easily what is shown. It is a key to providing good UX. Among many ways of showing data, one has stood the test of time and proves to be efficient even today. It is called “Five Hat Racks”. The concept of the “Five Hat Racks”… Read More →

Today’s article is about understanding what is aesthetic design and its importance for the perception of usability. Humans like pretty and shiny design; they desire it much more than functional one. We enjoy looking and using aesthetically pleasing design, because it satisfies our senses, it gives us pleasure. Designers tend to think of aesthetics as the visuals of the design…. Read More →

The IKEA effect is a cognitive bias that can influence the outcome and perceived value of products to a large degree. People tend to place high value on products they have partially created. Hence, the name IKEA effect. It is derived from the Swedish furniture retailer, famous for products that require being assembled by its customers. Products designed by IKEA… Read More →

Let your user show you the path “Once upon a time, there was a genius architect. After completing a new building, he decided to leave the courtyard and other grassy areas around the building without sidewalks. The idea was to let people use the building for a year and let their use form trails in the grass. Then lay the sidewalks… Read More →

This week’s design principle is focusing on Hick’s Law, which is related to the KISS principle. Let’s first say a few words to introduce Hick’s Law. Do you remember the old video games from before 20 years and how much fun it was to play them. The controls were so simple you could learn to play in seconds. For example,… Read More →

This will be the first post of series of articles I will be writing on design principles. The idea is to share my perspective on timeless design principles that can be applicable across many mediums and contexts. It is aimed mainly at new designers and designers like me who tend to forget this stuff, and need a refresher. I have… Read More →