David Travis

David Travis

Dr. David Travis is a User Experience Strategist. He has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience including Think Like a UX Researcher |uxresearchbook.com

This essay is taken from an upcoming book by David Travis & Philip Hodgson titled ‘Think Like a UX Researcher’. You can find out more about the book here. It’s fashionable to blame poor usability on firms not doing enough customer research. On the face of it, this seems like the obvious cause of poor usability. If firms only did… Read More →