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Douglas Powell

Vice President of Design & Distinguished Designer at IBM focusing on designer practices and community.

Design Thinking
A new study on design thinking is great news for designers
Douglas Powell

What’s the true value of design to business? This has been an unanswered question since Thomas Watson Jr. first uttered the words “Good design is good business” more than 50 years ago. Now we have a clear and powerful answer! Forrester Research studied IBM’s design practices and has determined that our unique programmatic approach to design and design thinking results… Read More ￫

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