Eugen Eşanu

Eugen Eşanu

Design and everything that’s inside. Creative Director at Laroche.co and host of Laroche.fm | More on eugenesanu.com

Rationally choosing the irrational Why do people keep buying Apple products if they are not technically great and there are better value alternatives? Why do people keep eating at McDonald’s if the food is so bad for your health? I was asking myself these type of questions lately, and I realised that it has to do with the part of… Read More →

I often take my coffee at a place with a 3 stars rating on Google, but it serves one of the best coffees in the city. The reviews come from two people who had once a bad experience. And Google shows to everyone that it has 3/5 stars without saying that it is one the best places to have a… Read More →

Why all the products on the market look the same? Have you ever been searching for a product that could solve your needs but could not choose one because all somehow look the same? Or it becomes harder for you to choose between 2 services because they offer the same features? The only thing that differentiates them is their design, but… Read More →