Jamison Caloras

Jamison Caloras

Hi, I’m Jamie, a designer at Philosophie. Big fan of Agile UX, thoughtful teaming and getting out of the building — I solve problems for startups, enterprise and teams in-between. My page of the big wide web.

Customer journey maps with the intent of proto-personas In Using Proto-Personas for Executive Alignment, Jeff Gothelf writes: “Proto-personas give an organization a starting point from which to begin evaluating their products and to create some early design hypotheses. They’re also helpful in initiating and reinforcing corporate awareness of the customer’s point of view to ensure it’s included in strategic planning…. Read More →