Jared Spool

Jared Spool

Founder of @UIE. Co-Founder of @CenterCentre. Exploring great user experiences & the wonders of United customer service.

When the term ‘Design Thinking’ first emerged on the scene, I found it completely puzzling. People were treating it as if it was a revolutionary new methodology to produce better products and services. They were talking about how entire companies were adopting this new approach, and those companies were becoming more competitive in the marketplace and seeing huge increases in… Read More →