Jeoff Wilks

Jeoff Wilks

UX Design Leader @ IBM Cloud. Designer, systems thinker, software engineer. Always learning.

Why do well-funded companies with ample resources often ship broken user experiences? No one is immune. Even design darlings do it sometimes. As users discover a company’s product, read about it, sign up or install, then use it, they may traverse the output of many different teams. Broken handoffs are common. We all have war stories. A few highly-trafficked sites… Read More →