Justin Baker

Justin Baker

Sr. Product Designer at Auction.com — President of CA Product Designers — Co-Founder at TheTechLadder.com — Top Writer in Tech & Design at Medium

So, your company wants to increase revenue and adoption by making some marketing site tweaks. They want more conversions, more clicks, more shares, and more users. What do they tell you to do first? Well, A/B test! Compare two versions of a page, define a key goal (ex. clicks), and see if you get more clicks. But, does this actually… Read More →