Justin Baker

Justin Baker

Sr. Product Designer at Auction.com — President of CA Product Designers — Co-Founder at TheTechLadder.com — Top Writer in Tech & Design at Medium

“If only I moved that column 5 pixels to the left.. then that would have made our design a success!” — No designer ever. If we can all agree that the above statement is a bit nonsensical, then why does it come up so frequently? How do we get teams and organizations to stop focusing on the minutiae and, instead,… Read More →

So, your company wants to increase revenue and adoption by making some marketing site tweaks. They want more conversions, more clicks, more shares, and more users. What do they tell you to do first? Well, A/B test! Compare two versions of a page, define a key goal (ex. clicks), and see if you get more clicks. But, does this actually… Read More →