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Kitty Wong

Kitty Wong

Sewer | Photographer | Writer for Marvel

So you’ve created your initial prototype or maybe you are much further along and ready to build your app or website, but wait, have you done any user testing? To make user testing worthwhile for you and your project, recruiting the right participants is crucial. They must be representative of your target group or potential users, otherwise, their feedback might… Read More →

Let’s kick this post off with a few stats: The UK design industry is 89.5% white and 60%, male. While the US design industry is 73% white and 55%, male. According to the Office for National Statistics, the estimated total population of England and Wales is 66.5million, and out of that 87.2% of the population is white and 49% are… Read More →

Prototyping has become an essential part of any design and development process for every company. Traditionally, in order to create a prototype, you actually needed to code your work, which required nearly the same cost and effort as the final product. Nowadays, designers can cut costs and save time by quickly creating prototypes that resemble the next screens of a… Read More →

User experience (UX) has evolved dramatically over the years and only started gaining traction when computers and interface design became more sophisticated. With every technological step forward, testing has become even more important and now exists at every level of design and software development. There is quite a difference between the original idea and the modern concept of usability but… Read More →

Since the early 90’s, the terms ‘Usability’ and ‘User Experience (UX)’ have been talked about non-stop in the world of design, and are often referred to as ‘must haves’ in the design process for products and services on multiple platforms. Where this couldn’t be more true, it’s hard to overstate the importance of usability testing. In this article, we’ll cover… Read More →