Naomi

Naomi Francis

Writing for Marvel. Writing for fun. Eating everywhere, all the time.

How did you get into Research? Like most people I seem to speak to, via a set of happy coincidences fuelled by a healthy dose of curiosity. I’ve always been passionate about the human element – in a past life I did a Physiotherapy degree before realising that path wasn’t for me. After a few years of job-hopping, I serendipitously… Read More →

Why the time has come for disruptors in the financial industry Many factors play into this, but the big ones are changes in regulation and technology. Regulation, especially in the UK, has encouraged competition in retail banking for a few years now — and more changes are on their way in the form of required open banking APIs, for example…. Read More →

The McKinsey Design Report in a Nutshell In October 2018, McKinsey & Company challenged our hunch about the business value of design. They carried out “the most extensive and rigorous research undertaken anywhere to study the design actions that leaders can make to unlock business value.” 300 publicly listed companies across three industries (medical technology, consumer goods, and retail banking)… Read More →

How Santander introduced a user-centric mindset through research and collaboration The digital age brought us the inevitable ‘Disruptor’ – companies that have transformed the traditional way industries operate through regular high impact innovation. With the arrival of it’s new Fin-Tech competitors, finance is an industry in particular that has felt significant impact. Banking, Insurance and other financial services have had… Read More →

How did you get into Research? When I was a student, I used to work for a marketing research company, helping them with recruiting participants and taking notes during focus groups and individual interviews. I was very fascinated by the job of the researcher. Once my study was done, I started as an intern and then as a permanent employee… Read More →

Marvel has changed dramatically over the past few years, where we started as a tool for individual designers, we now have entire organisations working within the platform everyday, from design, research, right the way through to engineering. This led us to ask the question – how can Marvel help companies perform at the speed and scale they need to build… Read More →

This article is an excerpt from the Marvel eBook, The Book of Collaboration: Handoff Edition. Many designers and developers hesitate at the idea of collaboration because it sounds like accepting compromises. Nowhere is this dilemma more apparent than when our workflows overlap and the design is ready for developers to begin building. “Great products come from harmony between the design… Read More →

How did you get into UX Research? Like a lot of graduates, I didn’t have a strong sense of my destiny after leaving uni. I’d studied psychology and I’ve always been interested in unpicking human behaviour and motivations. I also knew I wanted to work in a role that relied heavily on communication – real face-to-face communication. I love listening… Read More →

In your own words, what is ResearchOps? ResearchOps is about offering support and infrastructure to ‘people who do research’, which I’ve shorted to PwDR. This is because in a lot of bigger organisations like Atlassian it’s not just researchers doing research, there’s also PMs and designers doing research. “Of course, the holy grail is to have only skilled, practised researchers… Read More →

What was the moment that you knew you wanted to work in design? I think I’d always done design. It’s funny, at school I studied information technology and always gravitated much more to the design of the interface, rather than the underlying software and systems – which is really what it’s trying to teach. It was only after leaving, after… Read More →

What was the moment you knew you wanted to work in design? I had no idea what I wanted to study in college, so I picked something that sounded fun: film. And it was! But I had lots of other interests and also took classes in psychology, computer science, theatre design. When I saw a web design course listed it… Read More →

There is one stage in the design process that get’s a bad rep. It often gets de-prioritised or skipped due to time, budget or resource constraints. Excuses are made, and User Testing falls to the bottom of the list. However, skipping this stage can result in money and time being wasted. This article will explore the extremities of what user… Read More →