Naomi

Naomi Francis

Writing for Marvel. Writing for fun. Eating everywhere, all the time.

It’s impossible to deny the impact that technology has had on the world when there are new methodologies, new roles and new disciplines emerging every year – ones that would make no sense to us pre-web era. One of the most recent we’ve seen arrive in the product sphere is ResearchOps, following closely behind DevOps and DesignOps. The field is… Read More →

When it comes to attracting, delighting and retaining customers, user experience design is often at the heart of your success. Improving the usability of your app, website or product, means your end-user will be able to navigate and achieve exactly what you intended them to. This is often perfected through user testing, a method long proven to test and improve… Read More →

With usability testing software on the rise, there is no reason why a designer can not run user tests quickly and effectively when needed. With the introduction of our own ux testing software, we’re on a mission to create the resources you need to run user testing sessions which help you validate ideas, including this user experience testing checklist. This… Read More →

There is one stage in the design process that get’s a bad rep. It often gets de-prioritised or skipped due to time, budget or resource constraints. Excuses are made, and usability testing falls to the bottom of the list. However, skipping this stage can result in money and time being wasted. This article will explore the importance of user testing… Read More →

A good user experience is not something that can be created through simply following best practice in UX design. To really learn what works for your end-user, you need to know how to test UX design. Each product has it’s own specific target audience, with their own unique needs and to address those needs you need to run usability testing…. Read More →

UX testing, or usability testing, comes in many forms and there isn’t really a one size fits all solution – especially if you’re working without a research team. As designers, you might experience time constraints, budget limitations or dry spells in other resources. That’s why introducing varied UX testing methodologies can present you with quick wins, that help you bridge… Read More →

Recently we hosted a webinar, An Introduction to User Testing in Marvel, and received loads of great questions about how our new User Testing feature works and what’s coming up in the roadmap. Read the full list below and learn more about User Testing in Marvel. Setting up a Test Can you include follow up questions at the end of a… Read More →

How did you get into Research? Like most people I seem to speak to, via a set of happy coincidences fuelled by a healthy dose of curiosity. I’ve always been passionate about the human element – in a past life I did a Physiotherapy degree before realising that path wasn’t for me. After a few years of job-hopping, I serendipitously… Read More →

Why the time has come for disruptors in the financial industry Many factors play into this, but the big ones are changes in regulation and technology. Regulation, especially in the UK, has encouraged competition in retail banking for a few years now — and more changes are on their way in the form of required open banking APIs, for example…. Read More →

The McKinsey Design Report in a Nutshell In October 2018, McKinsey & Company challenged our hunch about the business value of design. They carried out “the most extensive and rigorous research undertaken anywhere to study the design actions that leaders can make to unlock business value.” 300 publicly listed companies across three industries (medical technology, consumer goods, and retail banking)… Read More →

How Santander introduced a user-centric mindset through research and collaboration The digital age brought us the inevitable ‘Disruptor’ – companies that have transformed the traditional way industries operate through regular high impact innovation. With the arrival of it’s new Fin-Tech competitors, finance is an industry in particular that has felt significant impact. Banking, Insurance and other financial services have had… Read More →

How did you get into Research? When I was a student, I used to work for a marketing research company, helping them with recruiting participants and taking notes during focus groups and individual interviews. I was very fascinated by the job of the researcher. Once my study was done, I started as an intern and then as a permanent employee… Read More →