Niall O'Connor

Niall O'Connor

UX designer with a focus on user-centred design, research and strategy. Currently working at Yoti. Follow me on Twitter.

An experience map shows the journey a customer has while experiencing a product or service. It also shows what competitors and your business are doing relative to this journey. Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects. Why build an experience map? An Experience map helps the organisation to see… Read More →