Nis Frome

Nis Frome

Currently working on Alpha to enable product, marketing, and research teams to run experiments. I write about product, inbound, and entrepreneurship. Follow me on Twitter. Find out more at nisfro.me.

Traditionally, user experience initiatives focus on the product, but that may not be the most impactful place to start. Most organizations are built upon the premise that the product offering forms the nucleus of their value proposition to customers. Marketing, or ‘content,’ is merely a promotional layer on top. For B2B organizations in particular, this model is backwards and has… Read More →