Udit Gupta

Udit Gupta

Product @ Zomato | Twitter

Microcopy is the teeny-weeny text or sentences that you see on the user interface of an app. In terms of user experience, I think it plays a crucial role in differentiating a good product from an insanely great one. I recently had the opportunity to work on a product which needed to communicate a lot of things to the user,… Read More →