Guerrilla warfare: an independent group of paramilitary fighters using unconventional tactics to divide and conquer an often larger, more orthodox enemy. Guerrilla marketing: a group of extremely savvy execs using unconventional tactics to divide you from your cash and conquer your custom. (Think: the zebra crossing painted to resemble a carton of McDonald’s fries or the part unwrapped KitKat bench.)… Read More ￫
