Category

Research

UX testing, or usability testing, comes in many forms and there isn’t really a one size fits all solution – especially if you’re working without a research team. As designers, you might experience time constraints, budget limitations or dry spells in other resources. That’s why introducing varied UX testing methodologies can present you with quick wins, that help you bridge… Read More →

How Santander introduced a user-centric mindset through research and collaboration The digital age brought us the inevitable ‘Disruptor’ – companies that have transformed the traditional way industries operate through regular high impact innovation. With the arrival of it’s new Fin-Tech competitors, finance is an industry in particular that has felt significant impact. Banking, Insurance and other financial services have had… Read More →

There is one stage in the design process that get’s a bad rep. It often gets de-prioritised or skipped due to time, budget or resource constraints. Excuses are made, and User Testing falls to the bottom of the list. However, skipping this stage can result in money and time being wasted. This article will explore the extremities of what user… Read More →

It doesn’t matter how good you think your product is if your users don’t like it or find it useful. Ignoring the needs and desires of your users is like ignoring your product. The better you know your users, their environment, their needs, and the value they derive from your product, the better you can craft rewarding, satisfying, and engaging… Read More →

Interviewing users is an art — whether you are running usability testing, focus groups, ethnographic research or whatnot. Here are some good practices for asking users the right questions, and asking the questions the right way. Formulating the questions Interviewing users require a lot of effort and planning. Depending on how extensive the research is, you might spend several weeks preparing… Read More →

This essay is taken from an upcoming book by David Travis & Philip Hodgson titled ‘Think Like a UX Researcher’. You can find out more about the book here. It’s fashionable to blame poor usability on firms not doing enough customer research. On the face of it, this seems like the obvious cause of poor usability. If firms only did… Read More →

“Sorry we didn’t have enough time to do user research in this project… you know, we have all been super busy. We should definitely consider doing that in the next round. No, no… we definitely understand the importance of bringing users into the process, it’s just that our deadline was coming up fairly quickly. Next time for sure.” We have all… Read More →

Everything you need to know about conducting useful user interviews Creating products based on your own needs is easy – if you’re building something just for yourself, you don’t need to talk to anyone else because you know what you want. It’s pretty unlikely that you’ll ever design a product for yourself. If you want to make a product that… Read More →