Category

Research

It’s impossible to deny the impact that technology has had on the world when there are new methodologies, new roles and new disciplines emerging every year – ones that would make no sense to us pre-web era. One of the most recent we’ve seen arrive in the product sphere is ResearchOps, following closely behind DevOps and DesignOps. The field is… Read More →

When it comes to attracting, delighting and retaining customers, user experience design is often at the heart of your success. Improving the usability of your app, website or product, means your end-user will be able to navigate and achieve exactly what you intended them to. This is often perfected through user testing, a method long proven to test and improve… Read More →

Since the early 90’s, the terms ‘Usability’ and ‘User Experience (UX)’ have been talked about non-stop in the world of design, and are often referred to as ‘must haves’ in the design process for products and services on multiple platforms. Where this couldn’t be more true, it’s hard to overstate the importance of usability testing. In this article, we’ll cover… Read More →

There is one stage in the design process that get’s a bad rep. It often gets de-prioritised or skipped due to time, budget or resource constraints. Excuses are made, and usability testing falls to the bottom of the list. However, skipping this stage can result in money and time being wasted. This article will explore the importance of user testing… Read More →

A good user experience is not something that can be created through simply following best practice in UX design. To really learn what works for your end-user, you need to know how to test UX design. Each product has it’s own specific target audience, with their own unique needs and to address those needs you need to run usability testing…. Read More →

UX testing, or usability testing, comes in many forms and there isn’t really a one size fits all solution – especially if you’re working without a research team. As designers, you might experience time constraints, budget limitations or dry spells in other resources. That’s why introducing varied UX testing methodologies can present you with quick wins, that help you bridge… Read More →

How Santander introduced a user-centric mindset through research and collaboration The digital age brought us the inevitable ‘Disruptor’ – companies that have transformed the traditional way industries operate through regular high impact innovation. With the arrival of it’s new Fin-Tech competitors, finance is an industry in particular that has felt significant impact. Banking, Insurance and other financial services have had… Read More →

It doesn’t matter how good you think your product is if your users don’t like it or find it useful. Ignoring the needs and desires of your users is like ignoring your product. The better you know your users, their environment, their needs, and the value they derive from your product, the better you can craft rewarding, satisfying, and engaging… Read More →

This essay is taken from an upcoming book by David Travis & Philip Hodgson titled ‘Think Like a UX Researcher’. You can find out more about the book here. It’s fashionable to blame poor usability on firms not doing enough customer research. On the face of it, this seems like the obvious cause of poor usability. If firms only did… Read More →

Everything you need to know about conducting useful user interviews Creating products based on your own needs is easy – if you’re building something just for yourself, you don’t need to talk to anyone else because you know what you want. It’s pretty unlikely that you’ll ever design a product for yourself. If you want to make a product that… Read More →