One of the marvellous things about UX writing is that you’ll inevitably write yourself into some torturous and impossible-to-fathom linguistic corners. One day, your mind boggles over whether to hyphenate or not hyphenate a lesser-known phrase. The next, you forget what sanity feels like when someone asks you to write microcopy for unknown errors. All the while, you’ll have to… Read More →

How do you quickly and collaboratively come up and pitch ideas or potential solutions to a problem? My former co-worker at Hinderling Volkart (Lukas Karrer) introduced me to a method I have found extremely effective, inclusive and fun to use in client workshops: NABC: A 3-in-1 approach to ideating, prototyping and pitching. NABC can also be applied in an educational… Read More →

Can you name all 24 events at the Winter Olympics at PyeongChang from memory? Of course not, nobody can. But I bet you could do really well if I showed you illustrations of each event. You can try it here. Imagery and easily-understood iconography is a necessity of an event like the Olympics, with so many cultures coming together in… Read More →

You probably use drag and drop in your everyday interfaces — dropping Gmail threads into folders, moving around Trello cards, or rearranging tabs in Chrome. These interactions are a lot more complex than you think, something that I learned while designing drag and drop patterns at VMware. Drag and drop interactions are often overlooked or go unnoticed. Sometimes they happen… Read More →

We decided to share goodies for those of you who work with mobile UI design or want to start. My co-founder and developer, Ahmed Sulaiman, has learned design from scratch. You can do that as well! Just check his great guide on the first step when beginning your design journey. Prepared UI elements, screens, components or entirely app concepts, packed… Read More →

Getting from point A to point B is sometimes messy even when we are simply walking — wondering if the path is right, if we are going in the right direction, what if we took that shortcut and so on. But when point A is a user problem and point B is an implemented feature, it’s like navigating in open… Read More →

This reading list is based on recommended reading from a design class at Stanford — The History and Theory of Design. Main category: Design in Business, Contemporary Design, Design History, Sub-fields of Design History and Design Theory and Methods. Design in Business Change by Design | Tim Brown Change by Design: How Design Thinking Transforms Organizations and Inspires InnovationThe myth of… Read More →

We’re able to see different colors because of our retina’s innate ability to differentiate frequencies of light waves. Certain colors or shades evoke different sentiments in people. In this post, I want to give a quick introduction to color theory, ways to combine colors, and tools for designing with color — that you as a designer can benefit from to… Read More →

I have always been fascinated by the way the human mind works. I am also convinced that being familiar with cognitive sciences is one of the key skills of any designer. To better myself professionally and perhaps to help other people learn something new, I decided to write about the cognitive topics I am interested in. Although the design is… Read More →

One Day Builds I’m a huge fan of Adam Savage’s One Day Builds. At the beginning of the day he starts with a pile of materials, and ends up holding something that he once coveted (this one is my favourite). So with this in mind (and a day off from work), I set myself a challenge… Create an entirely new font,… Read More →

This term means a many different things to designers nowadays. What design strategy sounds like to one might be completely different to the other. The thing to understand about strategy in design is that we are all a part of it, in both large an small forms, with different roles along the process. But what is strategy to designers? I’ve… Read More →

Over the years, I’ve worked on many important, large-scale projects, from figuring out high level strategy and blue sky products, to overhauling core flows and IA, to implementing design systems from the ground up. Working on these big projects can be exhilarating. They’re often deemed critical by company leadership and various stakeholders, and it’s validating to be trusted with and… Read More →