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Viewpoint

As a designer, the things you choose NOT to include in your designs is also design — after all, our work is about all prioritization and reduction. Similarly, as a leader, the feedback you choose NOT to give is an extremely important part of your design feedback. Lately, I’ve been paying a lot of attention to a different aspect of… Read More →

Mechanical keyboard — considered one of the best types of keyboards due to its tactile feedback. Ever watch people entering an elevator and repeatedly push the Up button? Or repeatedly push the pedestrian button at a street crossing? Or hit a refresh button many times because the loading bar keeps spinning and nothing happens? What is missing in all these… Read More →

I lead a creative team of two at a company that has grown from three co-founders to over 150 employees. We’ve acquired a company, expanded to multiple offices, and launched the world’s first end-to-end account-based marketing platform. I guess you could say we’ve grown up. But one thing that hadn’t changed over the past five years — until recently — was the Terminus brand… Read More →

This design process series covers the exact design process we use every day at SetDev.io. It’s a culmination of a six-year journey, bootstrapping a software engineering consulting agency as the sole designer. All deliverables discussed are attached as Sketch files for your convenience. I. Brainstorming Ahhh a fresh, new project — very few things are equally exhilarating, right? Especially if… Read More →

If there’s one lesson that has been validated in every conversational UI product I’ve worked on, it’s that building the interaction is just the beginning. Testing and iterating are the most time-consuming and headache-inducing (but worth the effort!) parts. Here is what I wish I’d known about the design process: 1. Build with a clear objective. Remember: a bot excellent… Read More →

If I learned anything from Pixar in the last decade, it’s that life is complicated and often requires a balance of joy and sadness to make it through the tougher times (Inside Out, you get me). Whether you’re in the writing/design field, or someone who deals with customers on an ongoing basis, the key to creating memorable experiences starts with… Read More →

Richard Thaler, the Nobel Prize winning economist, talks about a mythical species that is real only to an economist. The Homo Economicus — he calls them Econ for short. An Econ is an extremely rational being and believes in maximizing utility with every decision they make. This is what a prototypical Econ looks and behaves like: I believe when we… Read More →

‘How do people actually use our product?’ is a fundamental question that every product creator must answer. In order to answer this question, product designers need to understand the essence of the whole experience from the user’s perspective. User journey mapping is an excellent exercise that can shed light on that. What is a user journey map? User journey map is… Read More →

For a long time, using gradients was the biggest no-no in design. Designers tended to avoid gradients because they created a strong impression of design from the 90s. But that is no longer the case. If you open Dribbble or Behance right now, there is a strong chance you will see dozens of designs that use gradients. The gradients designers… Read More →

It’s time we start addressing accessibility before aesthetics in our design processes to create meaningful products for our diversified societies and cultures. Before diving into the why, how and what of it, let’s revisit the definitions of these terms to set the context. Accessibility As the definition goes, it’s simply the quality of being able to be reached or entered…. Read More →

As designers, we are all problem solvers. And from the view of building out the problem space, there are different roles to perform. Exact details can vary depending on your team and the project, and the following is a general definition of these roles. As a Lead Designer, you are expected to discover a new problem seed and lead others… Read More →

Creating your screens in grayscale before adding color forces you think clearly and prioritize right when it comes to UX design. 1. You focus on layout and spacing When you start designing keeping the B&W color palette constraint in mind, most of your thinking time goes into figuring out how to space things right to be able to seem like things… Read More →