Category

Viewpoint

Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. It’s a great way to eliminate problems or user difficulties that were unforeseen in the design phase. 1. Test As Early As You Can The earlier you test, the easier it is to make changes and thus the greater impact… Read More →

As a general rule, to build something great is not about more hours and resources thrown at a problem, but less bullshit. I tended to believe that with all technological advancement, we will work less, smarter and better. But with years it seems that we add more mass to our process and decision making which in the end is reflected… Read More →

Service design has had a meteoric rise over the past decade. The discipline has helped us to make services more accessible, usable and inclusive. It has, in turn, made services more efficient and less costly to deliver. This success has been widely recognised, and service design is increasingly being accepted as a key way to improve user experience, especially in… Read More →

What’s the true value of design to business? This has been an unanswered question since Thomas Watson Jr. first uttered the words “Good design is good business” more than 50 years ago. Now we have a clear and powerful answer! Forrester Research studied IBM’s design practices and has determined that our unique programmatic approach to design and design thinking results… Read More →

There’s a very serious debate raging about whether there’s value at all in going to college/university anymore. The massive debt pressure you put yourself under for the rest of your life is a strong argument that it’s not worth it. If you leave school with $25K, $50K or even $100K in debt, can you honestly say your education has given… Read More →

Mechanical keyboard — considered one of the best types of keyboards due to its tactile feedback. Ever watch people entering an elevator and repeatedly push the Up button? Or repeatedly push the pedestrian button at a street crossing? Or hit a refresh button many times because the loading bar keeps spinning and nothing happens? What is missing in all these… Read More →

I lead a creative team of two at a company that has grown from three co-founders to over 150 employees. We’ve acquired a company, expanded to multiple offices, and launched the world’s first end-to-end account-based marketing platform. I guess you could say we’ve grown up. But one thing that hadn’t changed over the past five years — until recently — was the Terminus brand… Read More →

This design process series covers the exact design process we use every day at SetDev.io. It’s a culmination of a six-year journey, bootstrapping a software engineering consulting agency as the sole designer. All deliverables discussed are attached as Sketch files for your convenience. I. Brainstorming Ahhh a fresh, new project — very few things are equally exhilarating, right? Especially if… Read More →

If there’s one lesson that has been validated in every conversational UI product I’ve worked on, it’s that building the interaction is just the beginning. Testing and iterating are the most time-consuming and headache-inducing (but worth the effort!) parts. Here is what I wish I’d known about the design process: 1. Build with a clear objective. Remember: a bot excellent… Read More →

If I learned anything from Pixar in the last decade, it’s that life is complicated and often requires a balance of joy and sadness to make it through the tougher times (Inside Out, you get me). Whether you’re in the writing/design field, or someone who deals with customers on an ongoing basis, the key to creating memorable experiences starts with… Read More →

Richard Thaler, the Nobel Prize winning economist, talks about a mythical species that is real only to an economist. The Homo Economicus — he calls them Econ for short. An Econ is an extremely rational being and believes in maximizing utility with every decision they make. This is what a prototypical Econ looks and behaves like: I believe when we… Read More →

‘How do people actually use our product?’ is a fundamental question that every product creator must answer. In order to answer this question, product designers need to understand the essence of the whole experience from the user’s perspective. User journey mapping is an excellent exercise that can shed light on that. What is a user journey map? User journey map is… Read More →