Traditionally, user experience initiatives focus on the product, but that may not be the most impactful place to start. Most organizations are built upon the premise that the product offering forms the nucleus of their value proposition to customers. Marketing, or ‘content,’ is merely a promotional layer on top. For B2B organizations in particular, this model is backwards and has… Read More →

Customer journey maps with the intent of proto-personas In Using Proto-Personas for Executive Alignment, Jeff Gothelf writes: “Proto-personas give an organization a starting point from which to begin evaluating their products and to create some early design hypotheses. They’re also helpful in initiating and reinforcing corporate awareness of the customer’s point of view to ensure it’s included in strategic planning…. Read More →

We all stand on the shoulders of giants. This is the first in a series of posts that show how we at Philosophie hone tools and processes against the whetstone of day-to-day practice. Sometimes we find something interesting about the technique or find some hack that makes it better. This is how we want to share it back with the… Read More →

Read the Persona* (please see notes below) below and then learn what your brain does. Alan is a 30 year old white male living in New York. 6 months ago, he got married in Miami Florida. It was a big event where lots of friends and family attended. He graduated from University with an MFA degree, but was also always… Read More →

When I start a new design (a full project or a feature) I turn off my computer. I make sure to delay the launch of a design software as much as I can. I need to make sure that I get the big picture of what I am working on. To not be distracted with the details and lose my… Read More →

Introduction This article will teach you two popular design workshop techniques: empathy mapping and user journey mapping. Empathy mapping is a way to characterise your target users in order to make effective design decisions. User journey mapping is a way to deconstruct a user’s experience with a product or service as a series of steps and themes. Put simply, these… Read More →

People are all getting familiar with the “Human-centered” design process. It has become a common term especially in companies where customers always come first. But I wonder where did it all start? Who started it? What was the reason behind it? Doors. Confusing doors. Confusing doors are everywhere. They are also known as, ‘Norman Doors’. Why? Don Norman is: a… Read More →

“Golden Ratio” is of great importance in the design of architecture, appliances, logos and photos. I don’t want to write about it a lot, you can learn it in Wikipedia. I will say briefly: our consciousness tends to harmony and beauty, and the “golden ratio” is the elegant way to make a product more comfortable and nice for perception. Simply… Read More →

Every designer needs to set their own design principles. There, I’ve said it. In the very first line of my article. Now let’s get down to the details. Design principles are very common among large and well-established companies. Google, Atlassian, even British Government (just to name a few) have their own design rules. And that’s pretty cool. Why? Well, it… Read More →

After the overwhelmingly positive interest in my Designing Data-Driven Interfaces article, I decided to write about this related and equally important topic: managing complexity. You know that unsettling feeling when you’re half way through a project and you’re presenting design concepts? No major feedback, smiles across the table, heads nodding yes. Home run right? No, that feeling scares the shit… Read More →

This how-to article aims at providing designers, creative thinkers or even project managers with a tool to set up, frame, organise, structure, run or manage design challenges, and projects: The Double Diamond revamped. The Double Diamond revamped In order to do so, I have come up with an own and a revamped version of the Double Diamond process. In case,… Read More →

Since placeholders came along, designers have adopted them as means of storing hints. Their appeal lies in their minimal aesthetic and the fact they save space. “Since placeholders came along, designers have adopted them as means of storing hints.” Some designers go one one step further, and replace labels with placeholders. Either way, the placeholder is an Inclusive Design anti-pattern… Read More →