Category

Viewpoint

Creating your screens in grayscale before adding color forces you think clearly and prioritize right when it comes to UX design. 1. You focus on layout and spacing When you start designing keeping the B&W color palette constraint in mind, most of your thinking time goes into figuring out how to space things right to be able to seem like things… Read More →

The Importance of Art Direction Although we might understand some of its aspects like typography, art direction is a practice that is often neglected and little understood by designers. On typography, you may have read our article “Great interfaces are made of good typography” published on Medium last year. Back then, we sought to explain how using the right typography… Read More →

Introducing the Pivotal Research Iteration. It’s a Trello template to help you plan, collaborate, and stay organized no matter what type of user research you’re doing this week. What is a Pivotal Research Iteration? As a designer at Pivotal Labs, I treat every week of research as a new opportunity to iterate, to learn something new from real people and apply… Read More →

“Unseen research is wasted research” — Gregg Bernstein. As user researchers, we’re a lucky bunch. Every day, we get to be at the forefront of the many unique and wonderful moments that occur during our user research sessions. The delight, the frustration, the a-ha moments, the uncertainty. Everything that makes us uniquely human. It’s deeply satisfying leaving a research session… Read More →

It doesn’t matter how good you think your product is if your users don’t like it or find it useful. Ignoring the needs and desires of your users is like ignoring your product. The better you know your users, their environment, their needs, and the value they derive from your product, the better you can craft rewarding, satisfying, and engaging… Read More →

Interviewing users is an art — whether you are running usability testing, focus groups, ethnographic research or whatnot. Here are some good practices for asking users the right questions, and asking the questions the right way. Formulating the questions Interviewing users require a lot of effort and planning. Depending on how extensive the research is, you might spend several weeks preparing… Read More →

This essay is taken from an upcoming book by David Travis & Philip Hodgson titled ‘Think Like a UX Researcher’. You can find out more about the book here. It’s fashionable to blame poor usability on firms not doing enough customer research. On the face of it, this seems like the obvious cause of poor usability. If firms only did… Read More →

“Sorry we didn’t have enough time to do user research in this project… you know, we have all been super busy. We should definitely consider doing that in the next round. No, no… we definitely understand the importance of bringing users into the process, it’s just that our deadline was coming up fairly quickly. Next time for sure.” We have all… Read More →

Human-centred design (HCD) is a term product creators use to describe a process of designing for people. HCD develops solutions to problems by involving the human perspective in all steps of the problem-solving process. In this article, I’ve summarized the four fundamental principles of HCD. 1. Focus on the people No matter what product you design, always think about the people… Read More →

The relevance of UX design in industries is important to note because it shows businesses are starting to intentionally center their products around people. What we might not have realized before and what good UX design aims to accomplish is in order to create good products, we need to understand people. Bad design often results in a lack of empathy… Read More →

A blank canvas. it might as well be the devil himself. Complete nothingness. And it’s not just on that page in front of you; it surrounds you and swallows you whole. There’s only nothing, and it’s everywhere. Ultimate freedom. No guidelines, no boundaries. … so, where do you start?! 1 ) Requirements The indexing of the requirements of your project… Read More →

Originally published here Technology is not neutral. It is not impartial Who we are reflect on what we build. When you navigate a physical space, you are following the plan of the architects and urbanists who designed it in the first place. Of course how you navigate the space is unique to you – like the way you walk or… Read More →