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What is Design Thinking? “Design thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, president and CEO, IDEO Design thinking is a fluid, research and data-driven approach to identifying a problem, the people it affects, exploring solutions… Read More →

This is the second of three articles about our journey growing a culture of accessibility at Trade Me. For tips on getting started, see ‘Growing a culture of accessibility at Trade Me’. After understanding a bit more about our users’ needs and making some progress towards a more inclusive product, we started working towards getting buy-in from our peers. If… Read More →

What is User Experience? User Experience (UX) is the value that you provide to your users when they are using your product. It is a term that is mostly associated with beautiful looking User Interfaces. But, by principle: User Experience Design (UXD or UED) “is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and… Read More →

Design has become conceptual in that it is no longer perceived merely as a form of giving life to a product, a visuality or an object only. Design has been steadily expanding into the corporate strategy world; organisations are increasingly applying design methods to develop their competitive advantage. This growing interest in design may be linked to the increasing role… Read More →

Do you ever think about the play icon? It’s pretty… iconic. Looking at it, an incredibly high percentage of people are likely to understand, instantly, what it’s communicating and how to interact with it. This is an example of what Don Norman would refer to as an affordance: An existing relationship between an object and a person that implies an… Read More →

They say a picture is worth a thousand words but, honestly; I think they are worth much more. They help you build a common understanding and remove much of the complexity and nuance that comes with written and verbal language. I wanted to share 6 diagrams I find myself frequently using to when discussing Product Management ideas. These are a… Read More →

In my first article “Great interfaces are made of good typography”, I explained some principles to master in order to create digital interfaces which communicate effectively with good working typography. In addition to that, my other article “How art direction will help you create masterful web interfaces” shed some light on how the choice of typefaces can influence the art-direction… Read More →

This is the first of three articles about our journey growing a culture of accessibility at Trade Me. We’ll share a bit of the process of understanding our customers and our company, as well as some tips for other companies to get started. Trade Me is New Zealand’s leading online marketplace and auctions website. It has 1.5 million active members…. Read More →

On the 12th of February 2002, Donald Rumsfeld, back then Secretary of State of the US, used an until then little known framework to help him in making the case for the invasion of Iraq: the Knowns and Unknowns framework. I think it is fair to say that the reception by the press was mixed: some accused him of playing… Read More →

The IDAGIO team officially started working remotely at the beginning of March. The same week I was supposed to run brainstorming sessions, in-person, with people who don’t usually “do brainstorming.” I spoke to the design team the day before the first session to ask, “Can we do this? Is it going to be awkward?” The answer to both of those… Read More →

During my time at Etsy, I had the pleasure of watching the design team grow and evolve. When I joined over six years ago, there was just a handful of designers working collectively to support business and customer needs. Today, it is a multi-disciplinary group of Product Designers, Brand Designers, Art Directors, CX Strategists, Information Architects, Copywriters, and Researchers. With… Read More →

This article was previously published in UX Collective. For a short period of time I worked on a design system at WebNL, an agency specialised in web design, development and marketing based in the Netherlands. Our design system was aimed at improving the bridge between the design and development of the products we’re making. In this blog I will explain… Read More →