The Most Important Color In UI Design

Posted 1 year ago by Nick Babich

As you probably already guessed this article is dedicated to blue color. Without a doubt, blue is one of the most important colors in UI design, and one of the most frequent. Just look at your smartphone app icons, and you’ll see that a lot of them are blue: Facebook, Twitter, Shazam, Safari, etc.

So why is blue the chosen color?

There are a lot of reasons to use blue, I’ll list a few of them:

Color preference is an important aspect of visual experience

Blue has an association with nature due to this being the color of ocean and sky.

Delta airlines

Blue evokes a sense of balance as well as calm intelligence. That’s why the vast majority of financial services firms use blue.

How visually impaired people see colors

Blue is Facebook’s dominant color, because Mark Zuckerberg is colorblind. As he said, “blue is the richest color for me — I can see all of blue.”

Conclusion

I hope that after reading this article you have a good idea of why blue color is so popular among designers. However, this doesn’t mean that you should go and change the main color in your app/website to blue.

“Blue isn’t the universal best color. There’s simply no universal best color.”

What works on one site or app, doesn’t necessarily work on another. It’s a safe bet to select the color according to the preferences of your target audience:

“Ultimately, the right color for your design is the one that your users think is right.”

Originally published at babich.biz

Get started with Marvel Enterprise

Get started with Marvel Enterprise

From CEOs to marketing, get your entire organisation collaborating in one place.

Get started with Enterprise

I’m a software developer, tech enthusiast and UI/UX lover. http://babich.biz

Related Posts

If I learned anything from Pixar in the last decade, it’s that life is complicated and often requires a balance of joy and sadness to make it through the tougher times (Inside Out, you get me). Whether you’re in the writing/design field, or someone who deals with customers on an ongoing basis, the key to creating memorable experiences starts with… Read More →

Richard Thaler, the Nobel Prize winning economist, talks about a mythical species that is real only to an economist. The Homo Economicus — he calls them Econ for short. An Econ is an extremely rational being and believes in maximizing utility with every decision they make. This is what a prototypical Econ looks and behaves like: I believe when we… Read More →

‘How do people actually use our product?’ is a fundamental question that every product creator must answer. In order to answer this question, product designers need to understand the essence of the whole experience from the user’s perspective. User journey mapping is an excellent exercise that can shed light on that. What is a user journey map? User journey map is… Read More →