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We’ve seen our prototypes make a huge impact in communicating with development teams, but we wanted to find a way to save the time and effort that goes with the design-to-development process. Redlining, annotating PDFs and (urgh) cutting assets are tasks that we wanted to solve in just a few clicks. Our goal is to free up the time your… Read More →

There is a lot of conversation happening around Artificial Intelligence, Machine Learning, and using algorithms to shape the future of Design and the role of the designer. But how is that changing the way we work in the near future? “The end is near”, according to specialists in robotics and artificial intelligence. Not really the end of the world itself, but… Read More →

Last November, I decided to transition out of freelance user experience design. During my job hunt, I found myself needing to answer the same questions again and again. I collected my favorite questions and wrote thoughtful and exhaustive answers, creating a list of frequently asked questions. They served me in two ways: I linked to my FAQs in my cover… Read More →

Have you guys heard of Inktober? It’s a drawing challenge developed by fellow illustrator, Jake Parker in 2009. Every October, artists and art-enthusiasts around the world create an ink drawing daily for the month, sharing their work each day online with the #Inktober hashtags. Sounds pretty easy, right? I mean c’mon, we’re all creatives here. How hard can it be… Read More →

Lots of product marketers feel that their hands are tied when it comes to selling a product. There is probably already a visual style defined for the product itself and for the online shop website, which makes you think the idea that there’s no additional effort required for an online product presentation. Wrong! First impressions are everything when it comes… Read More →

Whitespace (or “negative space”) is an empty space between and around elements of a page. Although many may consider it a waste of valuable screen estate, whitespace is an essential element in design: “Whitespace is to be regarded as an active element, not a passive background” — Jan Tschichold Today, I’ll cover how you can use whitespace in your designs… Read More →

If you’re new to Sketch then check out this epic free course from Learn UX has you covered with how to get up and running and turn your designs into a prototype using Marvel. The free course takes you through the basics of Sketch, such as artboards, typography, symbols and designing for different screen sizes. Once you’ve mastered that, you’ll… Read More →

In one of my previous articles I wrote about ways to design for human attention. Attention is closely linked with working and short-term memory. However, this article is going to be focused on the entire human memory system. We have two main types of memory: short-term memory (STM) and long-term memory (LTM). In computer science terms, you might imagine short-term… Read More →

The VR age is rapidly approaching. When the world’s largest tech companies (Google, Facebook, Microsoft, Apple) are investing billions into the development of VR technologies, you know something big is on the horizon. Experts say that this VR revolution will be bigger than the advent of the mobile phone, and the first company to create a consumer VR product that… Read More →

The list below contains most common methods and techniques used by UX Designers as they create great experiences for users. For each item on the list you’ll see additional links with some of the best practices available. Let’s start! Value Proposition A statement that maps out the key aspects of product: what it is, who it is for and how… Read More →

Over the last six months we’ve been collaborating with The Atlantic to bring three interactive articles to life. It was an amazing opportunity to work side-by-side with a talented, multidisciplinary and relentless publication team. We learned a lot. We set out to create an immersive, yet thoughtful reading experience and I’d like to share some of our insights that helped… Read More →

I’m passionate about sketching because I’ve seen immeasurable benefits from it. Whether that’s professionally through the development of my communication, problem solving, storytelling and design skills, or personally in terms of relaxation, improved creativity, greater awareness of the world around me, as well as increased empathy towards the real people who use digital products and services. All of which are… Read More →

7 am. The alarm is going off. You’re waking up. Taking a shower. Getting breakfast. Drinking your morning coffee, reading a paper, watching morning news or just simply talking to your family. But there is one issue with all this stuff – it never happens. It used to happen before, but not any longer. Before the mobile applications era came…. Read More →