The best design articles every day.

The Sketch Plugin has a brand new bag. Or a little more specifically, a new feature that gets you get from A to B faster. You can now play Marvel prototypes within Sketch using our brand new prototype player! Here’s the need-to-know about your new favourite feature: Play: Whilst in Sketch, you’re just a click away from viewing your Marvel… Read More →

Here we are, entry three of the ‘Dear Developers’ series and so far I’ve explained why I’m learning to code, asked my stupid questions and have done the first basic few lines of code which are building the first page of my website. I’ve been excited this week – not just because my website is currently looking as bland as… Read More →

Turning your app idea into a real product isn’t as far from reality as you might think. It can so often just come down to getting started— and to do so, “all you need is paper, pens, scissors and your imagination” (Shawn Medero, Alistapart). “All you need is paper, pens, scissors, and your imagination.” For example, when Jack Dorsey had… Read More →

Traditionally, user experience initiatives focus on the product, but that may not be the most impactful place to start. Most organizations are built upon the premise that the product offering forms the nucleus of their value proposition to customers. Marketing, or ‘content,’ is merely a promotional layer on top. For B2B organizations in particular, this model is backwards and has… Read More →

Customer journey maps with the intent of proto-personas In Using Proto-Personas for Executive Alignment, Jeff Gothelf writes: “Proto-personas give an organization a starting point from which to begin evaluating their products and to create some early design hypotheses. They’re also helpful in initiating and reinforcing corporate awareness of the customer’s point of view to ensure it’s included in strategic planning…. Read More →

We all stand on the shoulders of giants. This is the first in a series of posts that show how we at Philosophie hone tools and processes against the whetstone of day-to-day practice. Sometimes we find something interesting about the technique or find some hack that makes it better. This is how we want to share it back with the… Read More →

Read the Persona* (please see notes below) below and then learn what your brain does. Alan is a 30 year old white male living in New York. 6 months ago, he got married in Miami Florida. It was a big event where lots of friends and family attended. He graduated from University with an MFA degree, but was also always… Read More →

When I start a new design (a full project or a feature) I turn off my computer. I make sure to delay the launch of a design software as much as I can. I need to make sure that I get the big picture of what I am working on. To not be distracted with the details and lose my… Read More →

The Sketch Plugin has a brand new bag. Or a little more specifically, a new feature that gets you get from A to B faster. You can now play Marvel prototypes within Sketch using our brand new prototype player! Here’s the need-to-know about your new favourite feature: Play: Whilst in Sketch, you’re just a click away from viewing your Marvel… Read More →

Introduction This article will teach you two popular design workshop techniques: empathy mapping and user journey mapping. Empathy mapping is a way to characterise your target users in order to make effective design decisions. User journey mapping is a way to deconstruct a user’s experience with a product or service as a series of steps and themes. Put simply, these… Read More →

It’s been two weeks since I announced to the world I’d be learning to code from scratch and documenting it all here on the internet…for everyone to see. And if that isn’t a motivator, I don’t know what is. The past couple of weeks have flown by, as they always do. You’ll be proud to know I stuck to my… Read More →

People are all getting familiar with the “Human-centered” design process. It has become a common term especially in companies where customers always come first. But I wonder where did it all start? Who started it? What was the reason behind it? Doors. Confusing doors. Confusing doors are everywhere. They are also known as, ‘Norman Doors’. Why? Don Norman is: a… Read More →

“Golden Ratio” is of great importance in the design of architecture, appliances, logos and photos. I don’t want to write about it a lot, you can learn it in Wikipedia. I will say briefly: our consciousness tends to harmony and beauty, and the “golden ratio” is the elegant way to make a product more comfortable and nice for perception. Simply… Read More →