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Viewpoint

Every product has an ultimate goal — to help people solve certain problems. When designing a product, you need to keep user experience in mind, you don’t want to create a product that is more complicated than the actual problem the users have. There are some principles to follow when designing a product. It could be an app, a website… Read More →

It’s hard to imagine a modern product design process without prototyping and testing. By following a technique “Show, don’t tell.” Many product teams use prototypes today to sell or test ideas. At the same time, quite often product teams fall into traps that reduce the effectiveness of their prototyping efforts. Here are six of the most common pitfalls. Prototyping without a purpose… Read More →

Life can be tough sometimes for UI designers. While they get to create great designs, they also get to deal with pressure from clients or PMs. They’re required to consider user experience and user flow. And they often struggle to find an effective way to communicate with developers. To relieve some of the pressure from my fellow designers, I want… Read More →

Welcome to the latest instalment of my series on writing as user experience design. I’m discussing key principles of user-centered design with the aim of applying these ideas to writers’ contributions UX and UI. Let’s talk about testing. As UX writers, we’re well aware that we work in a space obsessed with evaluating usability. And we love it! We’re in… Read More →

As hardware begins to fade and software experiences come to the foreground, it is essential to focus on the way we design the interfaces that users will see and interact with. Over the last decade, interface design has seen a turn from replication of the physical/material (referred to as skeuomorphism) to a much more flat, abstract aesthetic. While this new… Read More →

Background A new fast food franchise is opening 500 new stores across the U. S. and Canada. Each store has 5–12 employees and each employee needs 3 uniforms: the main uniform and 2 seasonal ones. Currently the franchise is in the process of hiring and preparing all stores for a grand opening. Corporate is collecting orders and holding them for… Read More →

Accessibility: (noun) the qualities that make an experience open to all Accessible design is good design — an accessible user interface (UI) opens experiences to a wider range of users and improves experiences for existing users. That’s the beauty of designing with all abilities in mind — it benefits everyone, not just those with limited vision, hearing, or mobility. When designing… Read More →

There are quite a few articles on the web that deal with responsive logos. The most popular example might be the Responsive Logos website that shows some very well known logos in different variations for different screen sizes. When I first saw this example, I thought it wasn’t much more than a little gimmick. In the end, it is just… Read More →

The Question It’s Monday afternoon and the air is starting to feel stuffy in our meeting room. We are standing in front of 20 marketing professionals, all of them representatives of individual countries of an international non profit organisation. We just finished presenting our new UX approach for their global website relaunch. “What are you going to do about the… Read More →

After well over six months of an incredible effort, Al Jazeera rolled out public beta version of a set of sophisticated tools that allow to compose and publish an entirely new type of content — a scripted interactive chat. The goal of the entire endeavour was to create a more engaging and inclusive storytelling experience around the interview format. We worked… Read More →

What Are UI Guidelines? While working on UI design, few principles and guidelines are required to follow that help you design a standard and consistent experience throughout your products. UI guidelines explain the best practices of UI components and understanding of their behavior by giving real examples. These guidelines are usually defined at organization level and equally helpful for designers,… Read More →

In our ever-growing tech world, we need the design to scale as fast as other aspects of that world. But design doesn’t scale easily since it’s a mixture of art and science, form and content. So how to achieve this? Design Systems can be the answer. Let’s dive deeper into this and see what they are and how they can… Read More →