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On the 12th of February 2002, Donald Rumsfeld, back then Secretary of State of the US, used an until then little known framework to help him in making the case for the invasion of Iraq: the Knowns and Unknowns framework. I think it is fair to say that the reception by the press was mixed: some accused him of playing… Read More →

The IDAGIO team officially started working remotely at the beginning of March. The same week I was supposed to run brainstorming sessions, in-person, with people who don’t usually “do brainstorming.” I spoke to the design team the day before the first session to ask, “Can we do this? Is it going to be awkward?” The answer to both of those… Read More →

During my time at Etsy, I had the pleasure of watching the design team grow and evolve. When I joined over six years ago, there was just a handful of designers working collectively to support business and customer needs. Today, it is a multi-disciplinary group of Product Designers, Brand Designers, Art Directors, CX Strategists, Information Architects, Copywriters, and Researchers. With… Read More →

This article was previously published in UX Collective. For a short period of time I worked on a design system at WebNL, an agency specialised in web design, development and marketing based in the Netherlands. Our design system was aimed at improving the bridge between the design and development of the products we’re making. In this blog I will explain… Read More →

Did you know that hundreds of workshops take place around the world each month using Marvel? From schools to enterprises, Marvel is used across every age group. The growth we’ve seen across education has been amazing and initiatives like Design Club have been driving design and prototyping with kids across the UK who will no doubt be the entrepreneurs and… Read More →

The other day, I saw a bad prototype. It came up during a design critique. We were going to start user testing that very prototype the next day. I wrote down my notes and mentioned it to the designer. The problems I saw were: Typos. Simple design flaws (different colors for the same hierarchical information). Information that made no sense… Read More →

Design thinking as a mindset and work attitude for creative problem solving has become crucial for many activities both in education and advanced training. In this article I will reflect on the added value design thinking brings to education. I believe in education and lifelong learning as being the foundation for all we do in life. However, the way we… Read More →

Last year marked the 100th anniversary of the founding of Bauhaus. More than a design aesthetic, Bauhaus was a movement, with its school contributing to an era of thought leadership that shaped our modern world. The founding principles of Bauhaus lauded function: the idea that design should scale and serve society. That impact is still felt today in the way… Read More →

Sign-up and sign-in journeys have been there ever since the transactional eCommerce begin. But, after 20 years, we still tend to get that wrong. Most of the time, these are dictated by the platform of choice or the UX preference. Debates rage on, in the interweb, on whether a decision by an organization is correct, user friendly and complies with… Read More →

There’s a big search on for what’s next after design thinking. Over the past five years, people have lined up to write critiques of design thinking (also known as human-centered design). In the case of the more thoughtful critiques, those thinkers have offered alternatives. Instead of human-centered design, we need systemic design. Or we need strategic design. Or we need… Read More →

When it comes to job titles in the design world, it’s people’s favourite thing to debate on Medium, and I suspect also in general. I think that it’s testament to a really interesting time that we live in: UI/UX design as a career wasn’t even a real option until about 10 years ago, and product design traditionally referred to people… Read More →

In short Atomic Research is the concept of breaking UX knowledge down into its constituent parts: The Atomic Research model — a funnel from data to conclusions, then around again Experiments “We did this…” Facts “…and we found out this…” Insights “…which makes us think this…” Conclusions “…so we’ll do that.” By breaking knowledge down like this allows for some extraordinary possibilities. How It… Read More →