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Viewpoint

Richard Thaler, the Nobel Prize winning economist, talks about a mythical species that is real only to an economist. The Homo Economicus — he calls them Econ for short. An Econ is an extremely rational being and believes in maximizing utility with every decision they make. This is what a prototypical Econ looks and behaves like: I believe when we… Read More →

‘How do people actually use our product?’ is a fundamental question that every product creator must answer. In order to answer this question, product designers need to understand the essence of the whole experience from the user’s perspective. User journey mapping is an excellent exercise that can shed light on that. What is a user journey map? User journey map is… Read More →

For a long time, using gradients was the biggest no-no in design. Designers tended to avoid gradients because they created a strong impression of design from the 90s. But that is no longer the case. If you open Dribbble or Behance right now, there is a strong chance you will see dozens of designs that use gradients. The gradients designers… Read More →

It’s time we start addressing accessibility before aesthetics in our design processes to create meaningful products for our diversified societies and cultures. Before diving into the why, how and what of it, let’s revisit the definitions of these terms to set the context. Accessibility As the definition goes, it’s simply the quality of being able to be reached or entered…. Read More →

As designers, we are all problem solvers. And from the view of building out the problem space, there are different roles to perform. Exact details can vary depending on your team and the project, and the following is a general definition of these roles. As a Lead Designer, you are expected to discover a new problem seed and lead others… Read More →

Creating your screens in grayscale before adding color forces you think clearly and prioritize right when it comes to UX design. 1. You focus on layout and spacing When you start designing keeping the B&W color palette constraint in mind, most of your thinking time goes into figuring out how to space things right to be able to seem like things… Read More →

The Importance of Art Direction Although we might understand some of its aspects like typography, art direction is a practice that is often neglected and little understood by designers. On typography, you may have read our article “Great interfaces are made of good typography” published on Medium last year. Back then, we sought to explain how using the right typography… Read More →

Introducing the Pivotal Research Iteration. It’s a Trello template to help you plan, collaborate, and stay organized no matter what type of user research you’re doing this week. What is a Pivotal Research Iteration? As a designer at Pivotal Labs, I treat every week of research as a new opportunity to iterate, to learn something new from real people and apply… Read More →

“Unseen research is wasted research” — Gregg Bernstein. As user researchers, we’re a lucky bunch. Every day, we get to be at the forefront of the many unique and wonderful moments that occur during our user research sessions. The delight, the frustration, the a-ha moments, the uncertainty. Everything that makes us uniquely human. It’s deeply satisfying leaving a research session… Read More →

It doesn’t matter how good you think your product is if your users don’t like it or find it useful. Ignoring the needs and desires of your users is like ignoring your product. The better you know your users, their environment, their needs, and the value they derive from your product, the better you can craft rewarding, satisfying, and engaging… Read More →

This essay is taken from an upcoming book by David Travis & Philip Hodgson titled ‘Think Like a UX Researcher’. You can find out more about the book here. It’s fashionable to blame poor usability on firms not doing enough customer research. On the face of it, this seems like the obvious cause of poor usability. If firms only did… Read More →

Human-centred design (HCD) is a term product creators use to describe a process of designing for people. HCD develops solutions to problems by involving the human perspective in all steps of the problem-solving process. In this article, I’ve summarized the four fundamental principles of HCD. 1. Focus on the people No matter what product you design, always think about the people… Read More →