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Introducing the Pivotal Research Iteration. It’s a Trello template to help you plan, collaborate, and stay organized no matter what type of user research you’re doing this week. What is a Pivotal Research Iteration? As a designer at Pivotal Labs, I treat every week of research as a new opportunity to iterate, to learn something new from real people and apply… Read More →

“Unseen research is wasted research” — Gregg Bernstein. As user researchers, we’re a lucky bunch. Every day, we get to be at the forefront of the many unique and wonderful moments that occur during our user research sessions. The delight, the frustration, the a-ha moments, the uncertainty. Everything that makes us uniquely human. It’s deeply satisfying leaving a research session… Read More →

It doesn’t matter how good you think your product is if your users don’t like it or find it useful. Ignoring the needs and desires of your users is like ignoring your product. The better you know your users, their environment, their needs, and the value they derive from your product, the better you can craft rewarding, satisfying, and engaging… Read More →

This essay is taken from an upcoming book by David Travis & Philip Hodgson titled ‘Think Like a UX Researcher’. You can find out more about the book here. It’s fashionable to blame poor usability on firms not doing enough customer research. On the face of it, this seems like the obvious cause of poor usability. If firms only did… Read More →

Human-centred design (HCD) is a term product creators use to describe a process of designing for people. HCD develops solutions to problems by involving the human perspective in all steps of the problem-solving process. In this article, I’ve summarized the four fundamental principles of HCD. 1. Focus on the people No matter what product you design, always think about the people… Read More →

The relevance of UX design in industries is important to note because it shows businesses are starting to intentionally center their products around people. What we might not have realized before and what good UX design aims to accomplish is in order to create good products, we need to understand people. Bad design often results in a lack of empathy… Read More →

A blank canvas. it might as well be the devil himself. Complete nothingness. And it’s not just on that page in front of you; it surrounds you and swallows you whole. There’s only nothing, and it’s everywhere. Ultimate freedom. No guidelines, no boundaries. … so, where do you start?! 1 ) Requirements The indexing of the requirements of your project… Read More →

Originally published on JOTFORM.COM Cozy. That’s how I felt. Tucked beneath what may have been the world’s softest blanket. I took a deep breath and rolled onto my side. It was a familiar moment — the moment when my 6 a.m. alarm clock sounded, after a night of tossing and turning. The moment when my daily responsibilities had yet to… Read More →

Header image: Copyright MSTQ, Inc. Open Instagram, Airbnb, Apple Music, Twitter, Dropbox or Lyft and at first glance it might feel like it’s hard to tell the difference between which app is which: big, bold headlines with rounded sans-serif fonts; minimal black and white interfaces with lots of negative space; little to no color. The modern interface style feels so bare-bones…. Read More →

Rationally choosing the irrational Why do people keep buying Apple products if they are not technically great and there are better value alternatives? Why do people keep eating at McDonald’s if the food is so bad for your health? I was asking myself these type of questions lately, and I realised that it has to do with the part of… Read More →

Design systems, design systems everywhere. I’m pretty sure that you have heard that term a thousand times last week, and more than you will, design system is one of the trends in product design particularly, that big companies such as Airbnb, Uber, Lyft, and others are adapting and putting into practice when building their products and seems that has come… Read More →

I often take my coffee at a place with a 3 stars rating on Google, but it serves one of the best coffees in the city. The reviews come from two people who had once a bad experience. And Google shows to everyone that it has 3/5 stars without saying that it is one the best places to have a… Read More →