Richard Thaler, the Nobel Prize winning economist, talks about a mythical species that is real only to an economist. The Homo Economicus — he calls them Econ for short. An Econ is an extremely rational being and believes in maximizing utility with every decision they make. This is what a prototypical Econ looks and behaves like: I believe when we… Read More →

‘How do people actually use our product?’ is a fundamental question that every product creator must answer. In order to answer this question, product designers need to understand the essence of the whole experience from the user’s perspective. User journey mapping is an excellent exercise that can shed light on that. What is a user journey map? User journey map is… Read More →

How did you get into Research? When I was a student, I used to work for a marketing research company, helping them with recruiting participants and taking notes during focus groups and individual interviews. I was very fascinated by the job of the researcher. Once my study was done, I started as an intern and then as a permanent employee… Read More →

Marvel has changed dramatically over the past few years, where we started as a tool for individual designers, we now have entire organisations working within the platform everyday, from design, research, right the way through to engineering. This led us to ask the question – how can Marvel help companies perform at the speed and scale they need to build… Read More →

For a long time, using gradients was the biggest no-no in design. Designers tended to avoid gradients because they created a strong impression of design from the 90s. But that is no longer the case. If you open Dribbble or Behance right now, there is a strong chance you will see dozens of designs that use gradients. The gradients designers… Read More →

Last year we launched the Marvel API, a new way to build customised workflows, integrations and apps that utilise the designs, users and data on Marvel. It led to some brilliant integrations like SmartMockups, Maze and Microsoft Teams. We also kicked off Marvel Labs, an internal skunkworks where we experiment with small apps and ideas like Userflows and Dashboard …. Read More →

This article is an excerpt from the Marvel eBook, The Book of Collaboration: Handoff Edition. Many designers and developers hesitate at the idea of collaboration because it sounds like accepting compromises. Nowhere is this dilemma more apparent than when our workflows overlap and the design is ready for developers to begin building. “Great products come from harmony between the design… Read More →

We all have those two friends that have strong personalities. You walk on eggshells when you all get together, hoping you can keep the peace. If left alone, they just don’t mesh – it’s like having two competing soloists. Now, imagine those two friends are fonts. Just like people, fonts combinations need balance. Two loud fonts generally don’t work well… Read More →

It’s time we start addressing accessibility before aesthetics in our design processes to create meaningful products for our diversified societies and cultures. Before diving into the why, how and what of it, let’s revisit the definitions of these terms to set the context. Accessibility As the definition goes, it’s simply the quality of being able to be reached or entered…. Read More →

How did you get into UX Research? Like a lot of graduates, I didn’t have a strong sense of my destiny after leaving uni. I’d studied psychology and I’ve always been interested in unpicking human behaviour and motivations. I also knew I wanted to work in a role that relied heavily on communication – real face-to-face communication. I love listening… Read More →

You may have heard the recent news – User Testing is coming to Marvel! User Testing brings rich feedback and analytics to your Marvel mobile and web projects. See exactly how users interact with your designs with video and audio feedback, stats such as goal completion & average time spent, and collaborate with your team & stakeholders on the results… Read More →

In your own words, what is ResearchOps? ResearchOps is about offering support and infrastructure to ‘people who do research’, which I’ve shorted to PwDR. This is because in a lot of bigger organisations like Atlassian it’s not just researchers doing research, there’s also PMs and designers doing research. “Of course, the holy grail is to have only skilled, practised researchers… Read More →